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india led led lighting fluorescent replacement fixtures market products

India Led lighting fluorescent replacement fixtures market is developing rapidly, according to the latest “2016 India Led lighting fluorescent replacement fixtures market” research report that 2016 LED Led lighting fluorescent replacement fixtures market reached 11.4 billion US dollars, up 47.1%.

As the Indian government intends to India as East Asia and the Gulf countries Led lighting fluorescent replacement fixtures products export hub, Osram, Toshiba and other international manufacturers have India as a global market production base, so the Indian LED Led lighting fluorescent replacement fixtures market, domestic demand and external demand is huge, the next two or three The market size will grow rapidly.

LED Led lighting fluorescent replacement fixtures market in 2020 is expected to reach 1.715 billion US dollars. For today’s LED industry, although the Chinese market is a big cake, in view of excess capacity and price competition, the development of new markets is still very necessary. India as a potential emerging market, has attracted many leading international manufacturers began to attack, and as the next production base. Not only because of China – India preferential tariff policy, but also because of its market itself, “good” to stimulate.

The current LED Led lighting fluorescent replacement fixtures market in India is still in its infancy, with the Indian market, rising domestic demand, MakeinIndia concept, zero tariff opportunities for Led lighting fluorescent replacement fixtures manufacturers will bring more business opportunities. At the same time, Led lighting fluorescent replacement fixtures products in the specifications are gradually improved. The channel diversity and specificity, the Led lighting fluorescent replacement fixtures industry chain, the difference between the various aspects of the environment, but also manufacturers to enter the Indian market need to focus on factors to consider.

The market favors cost-effective basic models

Bulb lamp, for example, the Indian market by the luminous flux specifications can be divided into 200 ~ 950lm, 1200 ~ 1800lm two specifications, prices are mostly concentrated in USD2 ~ 6 and USD4.5 ~ 10. Most of the Indian market, B22 lampholders, local manufacturers of India introduced the LED bulb light effect is basically 100lm / W, companies in the design of LED bulb specifications, in addition to grasp the difference between high and low lumen value, the basic cost-effective products Is a tool to enter the Indian market.

In the street lamp section, India LED street lamp market main specification is: color temperature 4000 ~ 6500K, light effect mostly 100lm / W above, color rendering index above 70, IP grade at least IP65. Most of the local manufacturers to introduce products for wide voltage, and the introduction of more 90W following LED lights. In entering the street lamp market, manufacturers should be the standard case for the wizard, according to the needs of street signs design products in order to expand their market influence of the product.

Project signs and Led lighting fluorescent replacement fixtures market as the main Led lighting fluorescent replacement fixtures channels

Choosing the right channel is also a key factor in entering the Indian market. In several major Indian LED Led lighting fluorescent replacement fixtures market channels, engineering, billboards accounted for the largest share. The main reason is that the Indian government to actively promote the Led lighting fluorescent replacement fixtures equipment to subsidize and tender, etc. to promote LED Led lighting fluorescent replacement fixtures. In addition, the Led lighting fluorescent replacement fixtures market in the sale of LED Led lighting fluorescent replacement fixtures products also account for a large proportion. This type of channel product range, many brands, prices from the high-end to low-end more comprehensive. In recent years, more and more Chinese brand products appear in the Led lighting fluorescent replacement fixtures market.

In addition, due to the particularity of its retail form, India also exists with local characteristics of the Led lighting fluorescent replacement fixtures channels, manufacturers enter the market also need to take into account the feasibility of this type of channel and the impact of more comprehensive and accurate to the local Led lighting fluorescent replacement fixtures market layout.

More than two channels, through the Government’s engineering projects can quickly enter the local market, but the Indian government in order to develop the local LED industry, in the choice of suppliers, more local enterprises, more difficult to enter the proposed cooperation with local manufacturers, In addition to the government bids the product price is low, high performance requirements, coupled with the need to have a special political and commercial relations to enter this market, in time, cost of business, the enterprise can obtain very limited profits. Lamps and lanterns market access threshold is low, but need to spend a great deal of manpower, material resources and time.

To distinguish between the various aspects of the industrial chain of environmental differences, according to their own positioning to choose market entry strategy

india led led lighting fluorescent replacement fixtures market products, channels and access strategy analysis

In response to differences in market conditions, LED on the lower reaches of the manufacturers to enter the Indian market, the choice of strategy should also be different. LED industry in India because of the absence of the middle reaches of the industry chain, overseas manufacturers to enter the LED market in India, not only did not compete with local manufacturers, but also by the local government policy support, but the Indian market price sensitive, so more suitable for large , With the cost advantage of the enterprise to enter.

In addition, in order to respond to government policies to meet the huge market demand for LED Led lighting fluorescent replacement fixtures, the traditional Led lighting fluorescent replacement fixtures companies in India are upgrading, and the local large-scale production base with considerable size and financial resources, which will bring a lot of LED equipment manufacturers business opportunities.

In the downstream Led lighting fluorescent replacement fixtures sector, India has a small number of local Led lighting fluorescent replacement fixtures manufacturers of a certain size, the Indian government in policy and market opportunities are strongly support these companies. In addition to local manufacturers, there are Philips, Osram, Matsushita and other international manufacturers have been camped for a long time, Chinese manufacturers to enter the local Led lighting fluorescent replacement fixtures market is not easy. Therefore, strategic choice, government relations strategy, channel strategy, product strategy, four aspects of the local market access strategy analysis, identify their own positioning, can successfully in the huge potential of the Indian Led lighting fluorescent replacement fixtures market to win a place.

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