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led lighting fluorescent replacement fixtures companies to develop commercial market

“Commercial Led lighting fluorescent replacement fixtures” is one of the Led lighting fluorescent replacement fixtures industry in 2015 hot words. With the 2015 LED general market prices continue to refresh the bottom line, and finally lead to big companies at home and abroad ignited the price war, many Led lighting fluorescent replacement fixtures companies began to explore areas other than general Led lighting fluorescent replacement fixtures, many companies will look to lock the commercial Led lighting fluorescent replacement fixtures.

From the current point of view, although commercial Led lighting fluorescent replacement fixtures is still a blue ocean market, but it is not a barren land.

Market size and profitability

In 2015, the overall size of China’s semiconductor Led lighting fluorescent replacement fixtures industry reached 424.5 billion yuan, of which LED application industry reached 347.9 billion yuan, accounting for 81.96%, although subject to falling prices, but still the fastest growing industry chain Link, the application of the overall growth rate of close to 22%. In addition, according to industry-related institutions in 2016, China’s commercial Led lighting fluorescent replacement fixtures market will reach 35.8 billion. As calculated by the above data, 2016 commercial Led lighting fluorescent replacement fixtures applications in the proportion of about 10%, at most, is a start-up phase. I believe that this data is more in line with the actual situation. Earlier in a number of designer interviews, asked about the proportion of commercial Led lighting fluorescent replacement fixtures in the overall business, the designer’s description is consistent with the above data.

From the main business of LED Led lighting fluorescent replacement fixtures for the listed companies Xiamen Cinda, sun Led lighting fluorescent replacement fixtures, Jia Wei, such as photovoltaic business situation, the net profit margin is generally concentrated in 5-10%, and the packaging business is relatively similar to the industry Competitive pressures, related expenses higher; to export-oriented enterprises in the gross margin performance worse. Sunlight main business gradually to focus on the domestic market, better than the export of pure foundry Xiamen Xinda, brand management contribution to the profits of corporate Led lighting fluorescent replacement fixtures more and more prominent, the domestic market will be the next home.

Whether the data or the actual situation shows that commercial Led lighting fluorescent replacement fixtures market is indeed a promising place, contains a huge market, whether it is its own penetration rate or in the overall proportion is relatively low, especially in the general market Was increasingly saturated potential, according to the market is particularly attractive. However, it is not imagined so simple, as long as the fighter will be able to smooth it?

Hu Ju Long plank of commercial Led lighting fluorescent replacement fixtures market

Is probably the beginning of 2015 Guangya show, often heard a company called “fought according to business,” the words, and this voice more and more. Today, I and everyone together to explore the current layout of the commercial Led lighting fluorescent replacement fixtures market. In general, commercial Led lighting fluorescent replacement fixtures is divided into commercial complexes, shops, real estate and hotels and other major categories, and today we will also be from these categories to come together to inventory what commercial Led lighting fluorescent replacement fixtures sub-areas which have “monsters.”

Business complex – the main representative of the current enterprise (including but not complete, the same below) Iguzzini, NVC, three male, Op, Sidon, Tang Shi, extremely into three companies, which NVC Led lighting fluorescent replacement fixtures as a typical representative. Previously NVC Led lighting fluorescent replacement fixtures, under the leadership of Wu Changjiang, did lay a piece of country, although the style of Wu Changjiang its controversial, but can not be denied is that NVC Led lighting fluorescent replacement fixtures channel model with its unique establishment of the mine Led lighting fluorescent replacement fixtures in the field of commercial Led lighting fluorescent replacement fixtures position – the industry recognized NVC Led lighting fluorescent replacement fixtures channels for its most competitive capital, the power of the channel, and even has been important to control the transfer of power to the company. NVC Led lighting fluorescent replacement fixtures mode of its operations center to create channel sales network, from more than 100 million start-up capital to do business Led lighting fluorescent replacement fixtures leading enterprises, the channel’s influence is evident.

NVC’s prospectus shows that from 2007 to 2009, the dealer’s sales accounted for about 86.4% of the company’s total sales, 70.8% and 58.7%. Leaving aside the damage caused by the infighting of enterprises can be seen that this channel model will be the interests of enterprises and distributors to bundle the way to achieve the “honor and share” of the purpose, indeed greatly aroused the enthusiasm of the dealer.

Shop Led lighting fluorescent replacement fixtures – more applications of downlights, spotlights and other LED products, including Erco, Iguzzini, Zutobel, very into, NVC, Tang Shi, Zhongguang Dentsu, Dongguan love plus, Thorne, Leo, Jiacheng And other enterprises as the representative.

In this, I would like to mention this stone business. Prior to a bit more than a decade removed from the Led lighting fluorescent replacement fixtures industry veteran told the author, Tang Shi-tube Led lighting fluorescent replacement fixtures to do a good job. Previously do tube lamp product evaluation, a large part of the reference to the veteran’s recommendations.

I look through the performance of a report of Tang Shi Led lighting fluorescent replacement fixtures, 2014 revenues of 1.306 billion yuan, representing growth of 11.34% in 2013, operating profit of 417 million yuan, consolidated gross profit margin of 31.94%, an increase of 3.15 percentage points in 2013, Pre-tax profit for the year was 182 million yuan, after-tax surplus of 144 million yuan, an increase of 44%, a record high, earnings per share of 3.8 yuan. Related data show that, as of the previous three quarters, accounting for nearly 20% of the stone brand, the fourth quarter due to large OEM customers leave, and brand concentration of shipments, the brand will account for more than 20%.

Really do not check do not know, I thought it was a purely Zhongshan enterprises, read only to find that there is Taiwan’s descent. Pull away, back to the topic, from the performance statements, Tang Shi is indeed to produce a good report card, the development of the past two years is good.

Real estate Led lighting fluorescent replacement fixtures – to Sanxiong, NVC, Op, according to the representative of the Buddha, of which three male real estate Led lighting fluorescent replacement fixtures in the field of subdivision is a veritable boss.

January 22, 2016, the 13th China Real Estate Annual Billboard Series Forum China ‘s real estate green procurement innovation and development of brand summit was held in Beijing. China real estate annual Billboard list released over the same period, three male Aurora access to the Chinese real estate parts supplier procurement preferred brand.

Sanxiong in the field of architectural Led lighting fluorescent replacement fixtures, with other companies can not match the advantages, which stem from its roots in the network for many years a strong line, once again confirms the “channel is king” that sentence.

From the three male Aurora 2015 main business area map (see below), three male Aurora is mainly domestically, accounting for 98.64%. While foreign only 1.36%. Among them, the domestic part is mainly divided into 7 major regions: Central China, South China, East China, Southwest China, Northwest China, North China and Northeast China, and more than 60% of the three regions of East China, South China and East China. According to the prospectus, the three male aurora in the domestic market channels are mainly concentrated in a second-tier cities and other economically developed regions, relatively speaking, three or four lines of urban sales channels to be developed.

In 2016, with the convening of the two sessions, the implementation of the supply side of the reform, the housing market to pick up the external favorable factors such as real estate Led lighting fluorescent replacement fixtures or will usher in a new wave of development opportunities.

Hotel Led lighting fluorescent replacement fixtures – hotel Led lighting fluorescent replacement fixtures Zeyi Erco, Iguzzini, Zutobel, CDN (Sidon), NVC (NVC), VF (love Canada), Ai Tiki and other enterprises as the representative.

China Hotel 2016 Annual Conference and the 16th China Hotel Global Forum held in Guangzhou, NVC Led lighting fluorescent replacement fixtures with unique product design and good brand honor, was elected as “China’s best hotel Led lighting fluorescent replacement fixtures suppliers.” It is understood that NVC made by the hotel Led lighting fluorescent replacement fixtures design, LED Led lighting fluorescent replacement fixtures, the proportion of use has reached more than 90%. Although the past two years, NVC suffered civil strife, but in the business development has reached out on the tentacles of the hotel area, Wang Donglei also suggested that the Led lighting fluorescent replacement fixtures to go O2O mode for NVC home Led lighting fluorescent replacement fixtures open.

Referred to the hotel Led lighting fluorescent replacement fixtures, another must say that the domestic enterprise is Sidon. Sidon is known as “the world’s five-star hotel Led lighting fluorescent replacement fixtures providers,” is the early set foot in the field of commercial Led lighting fluorescent replacement fixtures hotel one of the hotel Led lighting fluorescent replacement fixtures products is Sidon’s leading products. Taking into account the NVC, Op and three male in the three commercial space, home and architectural Led lighting fluorescent replacement fixtures has three status areas, as early as in 2008, Sidon proposed to do the first hotel brand. Prior to Sidon Led lighting fluorescent replacement fixtures executive vice president Chen Shi in an interview with the media revealed that in 2009 -2012, due to continued investment and promote Sidon products in 2012 to do the first segment of the hotel segment; 2013-2015 in the Shops and tooling areas also have a greater breakthrough. In addition to consolidating its position in the field of hotel Led lighting fluorescent replacement fixtures, Sidon also began to gradually force the museum and commercial areas.

Commercial Led lighting fluorescent replacement fixtures competition: whether to repeat the general Led lighting fluorescent replacement fixtures price war road

led lighting fluorescent replacement fixtures companies to develop commercial market is the establishment of channels or another way

In reading these enterprises have been rooted business license, perhaps we can find a trend or common ground is: each enterprise in addition to continuously consolidate its competitive position superior products, but also continue to develop new product lines to meet the different levels of Market demand, and further consolidate their own rivers and lakes status, but also set the entry level for new entrants.

After reading the field of commercial Led lighting fluorescent replacement fixtures these “big coffee” style, do not know those who fought or will be fought according to business Led lighting fluorescent replacement fixtures business will feel? Anyway, the author is that even if the business is such a blue ocean market, is still not so good to do. These industries are called the name of the enterprise, as long as the company intends to fight before the business has taken root according to the breakdown of the field for many years.

The influx of a large number of enterprises within a short time, once out of control, may make this has not yet fully developed business market halfway to die, snatching and then evolved into a price war of the old routine, which is intended to transform the enterprises have to think about .

At present, the business has a more objective than the general Led lighting fluorescent replacement fixtures of the profits of no doubt, but everything is difficult at the beginning, how to open the door to the commercial Led lighting fluorescent replacement fixtures market is the most critical. Should be like NVC, three male that, the establishment of rolling the advantages of the channel, or as Sidon is so filling vacancies, or another way?

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