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led lighting fluorescent replacement fixtures market

The current development trend: the traditional channel to more than eight businessmen encounter challenges

Through the major provinces and cities in the country’s Led lighting fluorescent replacement fixtures market front – the major city of Led lighting fluorescent replacement fixtures visits, on-site investigation to understand the Led lighting fluorescent replacement fixtures dealers across the country the most realistic, a variety of different perspectives and demands to better interpret and present the current LED Led lighting fluorescent replacement fixtures industry market trends.

From June to October of this year, Qiming action is divided into 10 groups assigned to Jiangsu, Jiangxi, Guangxi, Guangdong, Hunan, Hubei, Chongqing, Shanghai, Tianjin, Shanxi, Shandong, Anhui, Henan, Guizhou, Sichuan and other major provinces The city’s Led lighting fluorescent replacement fixtures market front – the major Led lighting fluorescent replacement fixtures city visits, field survey to understand the Led lighting fluorescent replacement fixtures dealers across the country the most authentic, a variety of different points of view and demands, so as to better interpret and present the current LED Led lighting fluorescent replacement fixtures industry market trends .

Traditional channel operators face more challenges

We are faced with the domestic Led lighting fluorescent replacement fixtures market, fierce competition, the survival of the fittest, their quality, and some dealers operating pressure and so on, looks almost every year the situation is almost the same. ” , As there will be dealers complain about business difficult to do, as there will be dealers called on the parties to support the dealers, dealers will be happy to share the same harvest and success of the testimonies; the same dealers will be the Led lighting fluorescent replacement fixtures industry wholeheartedly Investment, full of confidence and so on.

But the whole 2015, we clearly feel that the Led lighting fluorescent replacement fixtures market environment compared with previous years, indeed, and many different, showing new development characteristics and trends. For example, by the economic downturn in the environment, the Led lighting fluorescent replacement fixtures market is clearly in the gentle development of the “business difficult to do” as many manufacturers and businesses of the common aspiration; in previous years the newspaper “Paolu event” “closures”, this year is relatively small This year, began to influence or “interference” to the traditional channel market operations; the industry’s T8 lamp tube (Figure 1), the industry’s T8 lamp, And other major product price war broke out, the major brand companies have joined a major hot spot this year, triggering industry-wide attention and attention … … these presented by the new situation this year, I believe that every person in the industry should be able to feel.

So, specific to the dealer channel market level, across the country this year, first-line channel market, around the Led lighting fluorescent replacement fixtures store which presents the new features? The face of the overall environment this year, the negative, what kind of point of view the dealer demands?

The face of market conditions, the majority of dealers, contractors have expressed the current off-season market is not optimistic, can often hear merchants issued a “market chaos”, “Quotes Depression”, “store customers”, “shop shock” , “Prices have no bottom” and other concerns, indicating that the industry is in a new complex situation, the traditional channel operators face a variety of shocks, meet more challenges. At the same time they also expect a reasonable price war between peers, I hope the healthy development of the industry can be healthy.

Business of the eight confusion

Comprehensive this year in the provinces and cities collected by the survey information, we believe that this year’s dealer channel market hot spots and trends, mainly concentrated in the following areas:

First, dealers around the general feeling of this year’s Led lighting fluorescent replacement fixtures market by the impact of large environmental economic downturn, the market is relatively cold, “business difficult to do”, it is clear that the popular Led lighting fluorescent replacement fixtures store is not busy. A small number of dealers complained about the market, more dealers that “stick to the position” and “get through the winter” and began to plan response to the policy: some that should “go out”, from the businessmen to actively into the pedant; Some proposed to cut expenditure, reduce costs; some focus on maintaining the resources of old customers, etc., and for “vigorously develop new customers” are rarely mentioned.

Second, because the economic market is not good reasons, some dealers reflect a major problem this year is the phenomenon of arrears are more common drag, payment section difficult.

Third, the face of fierce price wars in the industry, some brands have also joined the price war and the concern of the whole industry, which, many dealers oppose the view that this will only worsen the market competition, and they suggested that manufacturers should Pay attention to the quality of the product, not the price war.

Fourth, many dealers reflect, and now consumers are more rational than ever in the purchase of lamps, more consumers are no longer only choose cheaper products, but the overall consideration of the product’s brand and quality.

led led lighting fluorescent replacement fixtures market

Fifth, the face of the impact of electricity providers and the impact of many dealers still choose not to set up channels or continue to wait and see business; also have many dealers to reflect this year’s traditional Led lighting fluorescent replacement fixtures market affected by the impact of large channels, “many consumers Are keen to buy Led lighting fluorescent replacement fixtures products online. “

Sixth, the choice of market channel mode, many of the Led lighting fluorescent replacement fixtures store dealers reflect, and now the retail market business is not good to do, the project channel has become another direction of development, many dealers in addition to retail, while engineering and wholesale. And focus on some of the project dealers that this year’s market with previous years and not much change.

7, the dealer’s market appeal: First, the requirements of Led lighting fluorescent replacement fixtures store rent, more than a variety of promotional activities such as promoters, but also to find ways to improve the Led lighting fluorescent replacement fixtures store traffic and popularity; the second is to require manufacturers to give more support and promotion policy. This year is more prominent is that dealers do not want to see the manufacturers across the local agents directly to the product sales of local customers, manufacturers attach importance to and uphold the rights of authorized agents around.

Eight, along with the development of urbanization throughout the country, around the Led lighting fluorescent replacement fixtures store along with various types of comprehensive building materials square project expansion and expansion, “Led lighting fluorescent replacement fixtures City” increased and scattered is a relatively common phenomenon. The Led lighting fluorescent replacement fixtures store management concepts change, many dealers believe that to change the concept, in today’s market trends, such as the mainstream of consumers after the 8090, the rise and impact of electricity providers in the maintenance of dealer interests and improve the popularity of shopping malls, Needs There are some new techniques and forms of activity.

all in all

Affected by the market environment, the current demand for LED Led lighting fluorescent replacement fixtures lamps and lanterns relative decline in business competition, increasing pressure to expose some of the marketing and management issues, stimulate local stores and businesses had to change their ideas, adjust the ideas and ways to meet The market a new round of market opportunities and challenges.

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