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lighting fluorescent replacement fixtures market research township market

Zhejiang Province, recently learned that the economically developed areas, most of the physical store businessmen are not reflected, and some county-level cities and towns, said dealers, business than in previous years to pick up, and slowly well up, next year May be better.

Recent visits to Zhejiang learned that the economically developed areas, most of the physical store businessmen are not reflected, and some county-level cities and towns, dealers said the business than in previous years to pick up, and slowly better up next year may be better.

Zhejiang lighting fluorescent replacement fixtures market research: township market rebounded significantly

Zhejiang is the focus of China’s online shopping, electricity providers in the previous two years is more impetuous, recently began to return more and more. Based on the needs of consumers to promote the design side and supply chain side of collaboration, online and offline integration of the development of the whole channel. At the same time, the new pattern, new changes, in addition to changes in consumer spending ideas, the dealer’s business positioning also changes with the development and changes in the market.

Zhejiang lighting fluorescent replacement fixtures market research: township market rebounded significantly

Lighting in the county-level city will have a lot of space

As we all know, Zhejiang is a strong private economy in China, is also the focus of online shopping, Zhejiang is a strong private economy in China, Zhejiang is also a world-renowned group of “base camp.” Very strong strength of private capital and Zhejiang power, has attracted the attention of many equity investment institutions and presence. Today, more and more brands are fancy here is a vast market and business opportunities.

Recently visited the Jinhua Lanxi lighting market, occasional bright lighting – Autran lighting engage in activities, the scene popular hot. More and more brands in order to break into 34 markets, and businesses jointly held a variety of activities, fancy is a broad market and business opportunities. The future, lighting fluorescent replacement fixtures in the county-level cities and towns in the future will have a lot of space!

Zhejiang lighting fluorescent replacement fixtures market research: township market rebounded significantly

Zhongshan City, Ou Telang Lighting KA manager Du Yue said, Lancel Lighting on the Lanxi shop marketing support efforts, through this activity, so that Autran lighting in the Lanxi region to get more consumer awareness. Next Otellon will be better docking, service more closely.

According to Du Yue said this year, Autran lighting will be built in the country more than 300 square feet of 100 large composite store. Otter Lighting now has more than 3,000 stores in the country, the average storefront stores to 200 square feet, the traditional, white crystal, citrine, European, Chinese, business, switch Yuba, covering a full range of home lighting.

Choose, we should wholeheartedly do a good job

Autran Lighting Lanxi agents Qiu Xiaofeng

Ou Telang Lighting Lanxi Creek agents Qiu Xiaofeng in 2013 to enter the lighting fluorescent replacement fixtures industry, a line of sight on the Lanxi side of the market, but due to lack of experience, into some unknown brands, the results of 80% of the quality problems . After this experience, Qiu Xiaofeng that in order to sustainable development, we must choose a brand to support, and the brand should be suitable for the local market.

Early April this year, visit Autran, from the inspection to the signing of a total of more than 10 stores. After several months of renovation, the new store opened recently, the store has 300 square meters Auton store, nearly 300 square feet upstairs to do other brands, positioning the main home improvement market. Qiu Xiaofeng said, then select the Autran lighting, we wholeheartedly do Autran lighting.

Portland lighting Chen Chunlin

Simple style style prevails, the market rebounded significantly

Located in Jinhua, Hong Kong Portland lighting Chen Chunlin began to do in 1994, dozens of square to the current development of 1,500 square feet of large stores, early in Wenzhou getting goods, the main ceiling, glass chassis, metal chassis to supply and marketing cooperatives to take West Lake brand, Lan Jiang brand light bulbs with up to sell, the product is very monotonous, but suitable for the market at that time.

Now Chen Chunlin agent: Difeng marble lamps, Carmen new Chinese, Qi Hao, Kaiyuan crystal lamp, a rate, Qing Yi, TCL electrician and other brands. Chen Chunlin said that the agent of these brands, mainly to meet the local market, while the integration of each of the manufacturers of sophisticated products.

Moreover, this year out of some candle crystal lamp, mainly because now customers are biased in simple style, because the candle crystal lamp a bit cumbersome, so in order to meet the needs of the local market, this year added new Chinese and American lights.

Chen Chunlin that the positioning of the product is very important, so do the products for the local is the most important. Taobao selling a hot product, you can not follow suit, because it is not suitable for the local market, not just Lanxi, the country is the same. For this year’s market, Chen Chunlin said that the current market is slowly picking up, to the right track, after a year may be a little better.

At present, the main portland lighting is mainly retail. Chen Chunlin said that this year compared to previous years, business increased by 20%, mainly in rural self-built villas.

Dealers seeking transformation, the convergence of the Internet

Yong – Yao Wang, general manager of lighting

Jinhua Longteng boutique lighting Museum, the market brings together about 60 businesses, located in the Dragon boutique lighting of the Wing Yew lighting, general manager of lighting since 1996, Wang Limin, has been done now. Agents: Kamei light, Schneider, Odys, Eternal lighting, and other brands, the current operating projects accounted for 70 percent, 30 percent retail.

Wang Limin said that the project has been done before, do the project is mainly due to retail too much arrears. “Now we have a few million works out on the outside did not come back, and this year compared with last year ‘s business was flat, there is no increase in the number of arrears of the project is now not pick up.

For the current market situation, Wang Limin said that the first half of this retail is not very good, we have remained unchanged in the project, less than 50 million of the basic works can be won. The second half of the business began to pick up slowly, the retail market and the list of people who are more up.

zhejiang lighting fluorescent replacement fixtures market research township market rebounded significantly

At the same time, I also learned that, before the Everlasting Lighting has been doing Kaman lighting, this year it took out 205 square stores do E lamp. Wang Limin said, palm lights E purchase which basic coverage of home lighting, lighting for Yongyao, is a turning point, and the Internet convergence. Wang Limin said that if Kaman lighting out of a new model, we will follow along.

Light is only a carrier, we sell not the lights, we sell the light!

View: With the proportion of hardcover housing to reach about 80% of new homes, modular home improvement in a second-tier cities is an unstoppable. The future, lighting fluorescent replacement fixtures in the county-level cities and towns in the future there will be a lot of space, high-end private custom will become more mature!

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