the new period of led fluorescent tubes lights enterprises how to do the township market
In terms of county-level channel operators, this year’s township network development is much more difficult than in the past, and the original township network maintenance up, the cost increased a lot, while the benefits have declined a lot, county-level channel side Shouting transformation, while dazed look around do not know how to transition.On the county-level channel operators in terms of this year’s township network development is much more difficult than in the past, and the original maintenance of the township outlets together, the cost increased a lot, but the income has declined a lot, county-level channel operators shouting side Transformation, while dazed look around do not know how to transition.How to do a good job in the township market, we must first clear the township market customer groups are divided.Township outlets are generally divided into three types.
The first is the network type, whether it is long to do the old shop or just opened a new store, the shop owner in the local have a good personal influence, this store in the business ideas tend to be innovative, easy to accept new things, Attaches great importance to long-term development, cooperation on the object of product quality, service the most value, easy to cooperate. However, these customers themselves are more powerful, like to track the industry situation, if the partner found in the business ideas and their own rhythm inconsistent with the situation, tend to choose another person. Such customers in the development and maintenance process, we should pay attention to maintaining the expansion of each other’s influence in the local, from time to time to teach fresh ideas and ideas to drive the direction of the direction of professional development, cultivate a loyal and efficient township outlets.
The second is the technical type. In the process of market visits, personal experience is that store operators are technical if the type of cooperation often need to go Jianpian Jian, which is determined by the other business character. This store is often biased in price, self-confidence to understand the industry, familiar with the product, the operator often does not attach importance to service and product quality. Development and maintenance of such customers, the most important thing is to improve the other’s brand awareness, quality awareness, to give each other a better overall business ideas, from the “live with the goods” ideas, to take the “retail project” to keep pace . These customers are the backbone of the township outlets, but also the largest group of development space.The third is to join in excitement. The hands of a little spare cash, and a little free time, do not professional, envy others have things to do, so, there is such a type of store, listen to what others say do well, as to how to do, do not how long The idea, business people to come to sell, often by virtue of personal preferences to decide whether to accept, anti-strike ability weak, do not blame the objective environment, well done due to personal efforts. Such stores, while small, but because of the development of low degree of difficulty is often the sales staff like the dish, one business ideas to determine its inefficient outlets, the second is the late maintenance costs are too high, the county-level channels can not count the number of outlets Development of such outlets.We divide the channel network, is to better development and maintenance, a clear layout of the township market, reasonable planning, and careful maintenance, according to the nature of the network, also know how to do their rural market.