watch fluorescent led tube lamp light fixture market price war part of the decline over 50 percent
Into 2015, LED lighting products price has become the norm, many brands have to adapt to the situation, reduce its price, adding “price war.” The market of Shaanxi Province, Henan Province, Chongqing Municipality and Hubei Province was sampled, and 1.2m LEDT8 (16W) lamps were researched.Shaanxi Provincefluorescent led tube lamp light fixture prices fell more than 30%According to the survey, in April 2015, Shaanxi regional market LEDT8 lamp prices compared with the same period last year, its decline in the basic more than 30%. In response to this phenomenon, many businesses said, LED lighting technology continues to mature, raw material costs and sales continue to increase, a corresponding reduction in costs, product prices will decline.Billion light LED lighting, general manager of operations center in Shaanxi Yuan Ze said that in 2015 the fluorescent led tube lamp light fixture prices will be slightly lower, increased market competition, resulting in many manufacturers in order to win the market, depress profits. In addition, LED products to further mature, related accessories prices, which will make fluorescent led tube lamp light fixture prices continue to decline. Wu Linjun, general manager of Shaanxi Operations Center, said, now, from the traditional lighting era of the well-known brands to the LED era of new brands, fluorescent led tube lamp light fixture brand companies are deep plowing channels, to seize market share, “advertising”, “teamwork “And so become a hot topic in the industry.Watch fluorescent led tube lamp light fixture market “price war” part of the decline over 50%Watch fluorescent led tube lamp light fixture market “price war” part of the decline over 50%It is understood that the current LED lighting market competition is particularly confused, more than 80 yuan / support to more than 10 yuan / support the price range of products, product price differences are too large, but the average consumer is difficult to identify differences between the product price. The face of lamp prices continue to decline, many businesses reflect the appropriate stocking to meet the daily sales needs, and select the brand product agent to reduce business risk.Chongqingfluorescent led tube lamp light fixture prices or continue to declineIn recent years, LED lighting products across the country in varying degrees of decline in prices in Chongqing, the phenomenon of decline is also more prominent. In this regard, the major brand lighting companies have also made the appropriate strategy. The reason why the “price war”, the domestic terminal market competition is one of the main reasons.In Chongqing market, nearly a year, LED lighting products, the overall market price dropped by about 20% rate. The reason, Chongqing Jinbang Building Materials Co., Ltd. Zhu Mingzhi, director of sales, there are two main reasons: First, the product is too fast to update raw materials, and raw material prices continue to decline; Second, the product technology matures, the market for LED lighting Product acceptance is getting higher and higher.The author found in the survey, for 2015 and the future of fluorescent led tube lamp light fixture price changes, the majority of business frankly, prices will remain downward trend, and as LED technology gradually mature, which will lead to the market or a new round of competition.Chongqing Jinbang Building Materials Co., Ltd. Sales Director Zhu Mingzhi frankly, I hope companies, distributors or an integrated sales platform to develop a good, healthy, unified goal, only healthy development, there will be a real sense of win-win situation, The whole market towards a more healthy direction.Henan ProvincePart of the fluorescent led tube lamp light fixture prices fell more than 50%Compared with the same period in 2014, April 2015, a number of regional brand in Henan fluorescent led tube lamp light fixture prices fell more, in part fell more than 50%. Large lighting platform through the Henan regional market research finishing that: on the one hand, because of increased market competition, manufacturers in order to seize market share, the most suitable for large circulation channels fluorescent led tube lamp light fixture as a “knife” products to hit the market; the other hand, fluorescent led tube lamp light fixture production costs down.OSRAM Lighting Henan Operations Center, said Zhang Jiangong, general manager, 2015, fluorescent led tube lamp light fixture prices will decline slightly, but not as obvious as before, mainly due to fluorescent led tube lamp light fixture prices have been close to the limit. For the current fluorescent led tube lamp light fixture market, Zhang is admitted that the downturn in the industry environment, the vast rural market to release a huge market space, making a lot of strength of the rural market enterprises as the main strategic market. Currently, fluorescent led tube lamp light fixture market in the “Warring States Period”, many brands joined the ranks of the strength of the price war, on the one hand to speed up the industry reshuffle speed, on the other hand makes LEDT8 lamp prices are getting lower and lower.In the face of lamp prices fell sharply, lighting, lighting, or Jinlong Thai Jintai Cheng Yan Yan store official said frankly, businesses should strictly control the inventory, in the sales process, as far as possible in accordance with customer orders for goods for customers to be particularly anxious cargo , Businesses can even use express delivery, in order to reduce the risk of a large number of stocks prepared to bring.Hubei ProvinceManufacturers are also competing in the competitive businessRecently, the author in-depth lighting market in Hubei, a number of brands of fluorescent led tube lamp light fixture prices and their terminal sales were investigated in detail. In the survey found that, at present, Hubei regional market is more deserted, LED products, the overall decline in sales.According to survey data show that the major brands on the market in Hubei fluorescent led tube lamp light fixture sales price there is a gap, such as the domestic brand new LED line in the price of 13-25 yuan / support, the price of domestic traditional first-line brand in 19 -30 yuan / support, which prices relative to 2014 there was a more substantial decline. In this regard, the local business analysis, on the one hand, the upstream production technology and scale gradually increased, the supply chain matures; the other hand, leading enterprises in order to “baptize” the market in order to achieve market standardization, which exacerbated the market competition atmosphere. Businesses said that today, T8 LED lighting industry, the overall decline in lamp prices, manufacturers in the competition between businesses are also competing in the future, fluorescent led tube lamp light fixture product prices will certainly continue to fall. In this regard, businesses can only follow the market to go.
Xiao Bian have something to sayLED price is not a “bad thing”The face of LED lighting products prices continue to decline, for the entire industry, not a “bad thing”: on the one hand, the product price is the product technology and industry development continues to mature performance, which will promote enterprises to enhance competitiveness; , To a certain extent, but also further stimulate the market vitality. Therefore, businesses should actively face the market, innovative management.First, the manufacturers do a good job coordinating. Product prices change, which may lead to significant reduction in business profits, therefore, the face of a substantial decline in product prices, manufacturers should do a good job coordinating work to ensure smooth flow of business inventory; Competitive products is the hands of businesses in the “pawn”, in the low-cost competition, the brand has the advantage of the product easier to win the consumer’s favorite.Finally, to enhance their own value. On the manufacturers, in addition to competitive products, the market but also for their products and businesses to enhance the value, such as in the local market to create a good brand image.However, after all, low-cost competition is not the end result of the health market, but after low-cost competition in the market or more vitality. If businesses in the fierce competition in the market come to the fore, this rain will eventually fall into the rainbow “win” business.